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MessagePosté le: Sam 8 Juil - 23:50 (2017)    Sujet du message: Corporate Social Responsibility Am Beispiel Fair Trade Ge Répondre en citant


Corporate Social Responsibility Am Beispiel Fair Trade (German Edition)
by Benjamin Ruh



->>->>->>DOWNLOAD BOOK Corporate Social Responsibility Am Beispiel Fair Trade (German Edition)


Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 1,0, Max-Weber-Schule Freiburg im Breisgau, Veranstaltung: Staatl. geprufter Betriebswirt, Sprache: Deutsch, Abstract: Diese Facharbeit steht unter folgender Leitfrage: Ist durch Anwendung von Fair Trade, als Instrument des CSR eine Auswirkung auf das Image und die Ertragskraft eines Unternehmens bemerkbar? Im Zuge des wachsenden gesellschaftlichen, wirtschaftlichen und okologischen Drucks, agieren immer mehr Unternehmen sozial verantwortlich, um den Stakeholdern, mit denen sie in Wechselbeziehung stehen (Arbeitnehmer, Anteilseigner, Investoren, Verbraucher, NRO, ein Zeichen zu setzen. Ihr freiwilliges Engagement wird auch als Zukunftsinvestition gesehen, die letztlich ihre Ertragskraft steigern soll. Ich werde diesen Sachverhalt an 2 Aspekten darstellen. Einerseits gehe ich auf Unternehmen ein, die seit jeher ausschlielich mit Fair Trade Produkten handeln und andererseits auf Unternehmen die diese zum Teil berucksichtigt haben. Eine Problematik die hinter dieser Fragestellung steht ist, dass manche Unternehmer nur den Anschein erwecken sozial verantwortlich zu handeln, um sich so ein profitables Geschaft mit dem schlechten Gewissen der Konsumenten zu ermoglichen.






Corporate Social Responsibility Am Beispiel Fair Trade (German Edition) Benjamin Ruh
Corporate Social Responsibility Am Beispiel Fair Trade (German Edition) audio book





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MessagePosté le: Sam 8 Juil - 23:50 (2017)    Sujet du message: Publicité

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